Leaving money on the table

On January 12, Jim Press, President and COO of Toyota Motor Sales presented at the Auto Analysts of New York Conference hosted by Lehman Brothers.

You can link to the webcast through the Investor Information area of Toyota’s website.

The webcast includes a downloadable slide presentation that provides all kinds of detailed information about Toyota and Industry performance in 2005. It also includes information on 2006 product releases, the San Antonio truck plant scheduled to open this fall, and how Toyota views the market moving forward.

During the Q&A section, Jim Press answers a couple of questions that are very telling of Toyota’s strategy and philosophy. When asked about ‘leaving money on the table’ by not raising prices, Mr Press indicated that Toyota would not increase prices to show increased profits in the short term. Instead, they will continue to grow value through higher quality and maintaining high resale values – benefiting customers, and in the long term benefiting Toyota through repeat sales.

This responses illustrate very clearly that Toyota’s lean values of having a long term outlook and generating value for the customer permeate every area of their business – including marketing and sales.

Please check out my main blog page at www.leanblog.org

The RSS feed content you are reading is copyrighted by the author, Mark Graban.

, , , on the author’s copyright.


Thanks for reading! I’d love to hear your thoughts. Please scroll down to post a comment. Click here to receive posts via email.


Now Available – The updated, expanded, and revised 3rd Edition of Mark Graban’s Shingo Research Award-Winning Book Lean Hospitals: Improving Quality, Patient Safety, and Employee Engagement. You can buy the book today, including signed copies from the author.

Related Posts Plugin for WordPress, Blogger...
Please consider leaving a comment or sharing this post via social media.

Luke Van Dongen

Luke, an auto industry engineering veteran, blogged here from 2005 to 2006.

Posted in: Blog

1 Comment on "Leaving money on the table"

Trackback | Comments RSS Feed

  1. Mark Graban says:

    Thanks for finding and posting that. I noticed the Lehman Brothers site says “resgistration.” Oops, a defect.

Post a Comment

CommentLuv badge