So many of our business metrics are reported in terms of two-data point comparisons. How much did the metric change from last week? Web site traffic is up 14% from last month. So that’s good? Maybe. Two data points don’t give much context. How do we know that a 14% increase is significant? Maybe it was down 20% the month before? Does the metric fluctuate that much normally? Instead of using text or tables … Continue reading 2-Data-Point Comparisons vs. Charts – NBA Big Man 3-Point Shots and Lean Blog Traffic