Iterating or Improving vs. Doing It Right the First Time

I’ve added to a new post to my LinkedIn Influencers series: “The Ability to Iterate is Not an Excuse to Do It Badly the First Time.” It’s about the new American Airlines digital airport signage that’s being rolled out across airports — signage that I think is a big step backward in readability…. but they … Continue reading Iterating or Improving vs. Doing It Right the First Time