Just for the Mistake of It… New Coke! Thanks to NPR for their recent story about how today, April 23, 2025, marks the 40th anniversary of what is considered one of the biggest business or product marketing failures of my lifetime — the failed introduction of “New Coke.” Here’s a news report from the time: Yes, I’m old enough to remember that happening. And I was a soda drinker back then. I probably shouldn’t have been. I … Continue reading 40 Years of New Coke: What Coca-Cola’s Biggest Mistake Still Teaches Leaders Today