My Twitter Handle is now @MarkGraban

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This post is simply a brief administrative announcement for those of you who use Twitter. Many of you won't care, but there's a link to a Toyota history nugget here in the post.

I've switched my main account from “LeanBlog” to “@MarkGraban.” If you were already following me, you are still following me — that much is pretty seamless in Twitter because I changed the name of an existing account.

I was asked earlier why I made this change. For one, I received advice from many (including my friend ePatient Dave) that my primary professional branding and identity should be my own name. As my public professional life has expanded from this blog to include podcasts, books, speaking, and consulting, it seems good to not just label myself as a “blog.” I'm moving “beyond the blog” not “beyond Lean,” as Lean will still be my professional focus (and this blog will remain active, of course).

@MarkGraban is two characters longer than LeanBlog, so it consumes a bit more space in the 140 character format, but that matters less since the new form of Twitter “Retweet” doesn't have to include “RT @yourname” as part of the syntax. It's the reverse of the Toyoda family switching the company name to “Toyota” because it went from 10 brush strokes to just 8. But, I think it was still the right change for me to make.

I believe I've changed all the links and references within this blog to point to my new twitter name.

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