Podcast #126 – Auto Industry Legend and Executive Bob Lutz on His Book ‘Car Guys vs. Bean Counters’

See the transcript later in this post. My guest for Podcast #126 is Bob Lutz, author of the book Car Guys vs. Bean Counters: The Battle for the Soul of American Business. Retiring in late 2010 as vice chairman of General Motors, he currently runs Bob Lutz Communications. During his 47-year career in the auto industry, he worked for GM, Ford, BMW, and Chrysler and he’s a legend in Detroit, where I grew up. In … Continue reading Podcast #126 – Auto Industry Legend and Executive Bob Lutz on His Book ‘Car Guys vs. Bean Counters’