Thanks to Steven H. For sending this to me. While NBC's focus of this evening news story was the “Green” aspect of electric motorcycles, another exciting aspect is that the bikes are built in Oregon.
In the video, the founder says that the idea of building bikes in Oregon is that the cost of American labor (including healthcare) at two hours of assembly time would be less than the shipping cost from China.
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It's a great example of how the convention wisdom (thou shalt case cheap labor) can be proven wrong by examples like this one and that of Eve Yen, from Diamond Wipes.
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Mark's new book is The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation.
He is also the author of Measures of Success: React Less, Lead Better, Improve More, the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, and the anthology Practicing Lean.
Mark is also a Senior Advisor to the technology company KaiNexus.