Hospital billboards and health system advertising can be a curious thing. One ad that I see driving between San Antonio and Austin is one that promises:
“Serious E.R. Care”
Or something like that. I don’t have a picture of it because taking photos while driving might lead to an visit to the emergency department (safety first!).
The ad slogan, like many from hospitals, is pretty meaningless. What is “serious” care? Nobody smiles? Doesn’t every hospital have a pretty serious E.R.? Does “serious” lead to better outcomes? Lower mortality? Higher patient satisfaction?
Does the ad slogan attract more patients?
That got me thinking… what would the opposite of “serious care” look like? This led to my latest cartoon collaboration with Carrie Schurman (see all of them). We apparently have two competing health systems with different philosophies in this town… Serious Health System that provides “SERIOUS’ care and a Silly Health System that… well…
Do you have a better caption? Leave a comment below.
What other hospital ad slogans do you see that are silly, unproven, or meaningless?
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