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Podcast #199 – Jeff Gothelf, #LeanUX

MP3 File (run time 34:03)

gothelfJoining me for episode #199 is Jeff Gothelf (@jboogie), talking about “Lean UX” or “Lean User Experience,” a key method for software development, usually used in conjunction with design thinking, agile development, and Lean Startup business practices. Jeff is author of the book Lean UX: Applying Lean Principles to Improve User Experience and he is Managing Director at Neo, the global product innovation company.

Jeff is teaching a workshop in Austin on June 10 called “Lean UX Bootcamp: Agility through cross-functional collaboration.”

I barely know anything about LeanUX, but have chatted with Jeff before and read the first few chapters of his book… but my role here is to just ask questions… Jeff will explain Lean UX to us today. I’m taken by the parallels between Lean UX (along with Lean Startup) and more general “Lean,” as I know it in manufacturing and healthcare. It’s about deeply understand the customer and their needs, forming hypotheses, and iterating in an experimental and data-driven way… a departure from the old way of the designer “knowing” what the customer wants or a software company writing a huge specification document (about “half of which never got used,” says Jeff). Lean UX designers are problem solvers, they “get out of the building,” and they get their designs (or even just sketches) in front of customers to get feedback early and often. It’s better to do small, inexpensive tests of change… if you’re going to fail, better to fail early and fail often… and we’ll be more successful as a result. That’s good solid Lean thinking and Kaizen thinking. Read more about Jeff via:

For a link to this episode, refer people to  www.leanblog.org/199.

For earlier episodes of my podcast, visit the main Podcast page, which includes information on how to subscribe via RSS or via Apple iTunes.  You can also listen via Stitcher.

Here is a video with a longer lecture by Jeff:

 

You might be interested in an eBook with transcripts from some of my favorite podcasts:

If you have feedback on the podcast, or any questions for me or my guests, you can email me at [email protected] or you can call and leave a voicemail by calling the “Lean Line” at (817) 776-LEAN (817-776-5326) or contact me via Skype id “mgraban”. Please give your location and your first name. Any comments (email or voicemail) might be used in follow ups to the podcast.

Thanks for reading! I’d love to hear your thoughts and comments. Please click or scroll down to post a comment.


About LeanBlog.org: Mark Graban’s passion is creating a better, safer, more cost effective healthcare system for patients and better workplaces for all.
Mark is a consultant, author, and speaker in the “Lean healthcare” methodology. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. Mark is also the
VP of Customer Success for the technology company KaiNexus.

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2 Comments on "Podcast #199 – Jeff Gothelf, #LeanUX"

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  1. Michael Marx says:

    As always, great podcast Mark.

    Thanks for the introduction to Lean UX. I saw several similarities with Matthew May’s Lean Learning Loops. I’m looking forward to learning more.

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