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Bob Emiliani’s “Dooming Cycle”

Professor and author  Bob Emiliani is a sponsor of LeanBlog.org and he’s always running new ads in the right sidebar of the blog.

His recent ad parodying the “Deming Cycle” (named after Dr. W. Edwards Deming) was pretty popular when I shared it via social media this week:

The “Dooming Cycle” of Surprise, React, Fix, Forget:


About LeanBlog.org: Mark Graban is a consultant, author, and speaker in the “lean healthcare” methodology. Mark is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. Mark is also the VP of Customer Success for the technology company KaiNexus.

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5 Comments on "Bob Emiliani’s “Dooming Cycle”"

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  1. Bob Emiliani

    Do you know where the Twin Willows is?

  2. Bob Emiliani

    As the site where the Dooming Cycle was discovered, the Twin Willows should be on everyone’s must-visit list when visiting Rhode Island! Order a pint of Narragansett beer, a stuffie or South County clear chowda, and the George’s Bank haddock, or a Mert burger. Enjoy!

  3. Richard Chapman says:

    Can I suggest ‘Fix’ is too positive! It would be ‘surprise, react, patch-up, forget’ in many organisations I have worked in. ‘Fix’ might at least suggest the reaction worked.

  4. Paul Everett says:

    I’m with you, Richard. Definitely “Patch Up”. In government it is worse. It goes: Surprise; React; Deny; Cover-up and Forget. Competence is at a premium everywhere.


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