In the “Lean Startup” parlance, our startup KaiNexus is not going into an existing market – we are working to develop a new market (for improvement management software). We have competitors – but they tend to be Excel, SharePoint, and other home grown tools.
We’ve learned a lot in the last year – talking with sales leads and customers (we are up to nine organizations who have signed on, which we think is great given we are still a very early stage angel-funded company).
The following video is about 10 minutes long – a combination of animation and software demo. It helps explain what KaiNexus does and how our customers use it.
Would love to hear your feedback and questions, here on the blog or privately.
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