In the “Lean Startup” parlance, our startup KaiNexus is not going into an existing market – we are working to develop a new market (for improvement management software). We have competitors – but they tend to be Excel, SharePoint, and other home grown tools.
We've learned a lot in the last year – talking with sales leads and customers (we are up to nine organizations who have signed on, which we think is great given we are still a very early stage angel-funded company).
The following video is about 10 minutes long – a combination of animation and software demo. It helps explain what KaiNexus does and how our customers use it.
It's a follow on to the “part 1” video that's on the front page of www.KaiNexus.com (or view it here on YouTube). The new video:
Would love to hear your feedback and questions, here on the blog or privately.
What do you think? Please scroll down (or click) to post a comment. Or please share the post with your thoughts on LinkedIn – and follow me or connect with me there.
Did you like this post? Make sure you don't miss a post or podcast — Subscribe to get notified about posts via email daily or weekly.
Check out my latest book, The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation:
