As a frequent flyer on American Airlines, I often have five or six itineraries booked at a time. Unfortunately, the poor design of the American Airlines website includes the risk that I might cancel the wrong itinerary and flight. The Lean principle of mistake proofing would go a long way… and I’m sure a simple bit of programming could easily alleviate this risk.
Here’s the workflow and what happened… yesterday, I had put a “hold” on an itinerary, but I had to cancel it because I wanted to book a ticket with different flight times.
So here’s my list of itineraries, booked and held (with dates and locations hidden for privacy):
To cancel a held itinerary, I would have to click a very small “Cancel” link next to the correct date (the fifth one down). The pictured links are about the size they really are on screen. They are pretty small links without a lot of separation.
The held flight that I wanted to cancel was JUST above a long-planned vacation itinerary. I was trying to be really careful to NOT click on the wrong “Cancel” link (an error I’ve made before).
You might think, “What’s the big worry? There’s probably a confirmation screen.”
Yes, but it sucks.
Here is said “confirmation”:
It says “the selected reservation” but it doesn’t display WHICH one the user selected. Exactly which itinerary am I about to cancel? It’s a leap of faith that I had clicked in the correct spot on the previous screen.
How hard would it really be to say “Are you sure you want to cancel the selected reservation: [dates and locations]?”
Or even display the record locator number. Something that would be REAL confirmation.
I can only imagine how many times a day a customer mistakenly cancels the wrong flight. This can cause problems down the line if the the customer doesn’t realize it right away. Even if the customer does notice it, it would lead to a panicked phone call to the airline, tying up their time and resources. Some customers might get screwed out of “non-refundable” tickets, I’d imagine.
In a world of electronic medical records, how many times a day are doctors or pharmacists clicking on the wrong spot, leading to a medication error?
If your response to a situation like this is “well, just be careful, then and don’t click in the wrong place” – I’d argue you’re not a Lean thinker.
UPDATE (January 2013): American Airlines made changes to their website based on this blog post!
Thanks for reading! I’d love to hear your thoughts. Please scroll down to post a comment. Click here to be notified about posts via email. Learn more about Mark Graban’s speaking, writing, and consulting.