Comments on: Guest Post: Don’t Market Without Your Kanban http://www.leanblog.org/2010/06/guest-post-dont-market-without-your-kanban/ Mark Graban's leanblog.org - Lean Healthcare, Lean Thinking, Lean Manufacturing, Toyota Production System Fri, 10 Feb 2012 10:01:31 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jon Terry http://www.leanblog.org/2010/06/guest-post-dont-market-without-your-kanban/#comment-21979 Jon Terry Mon, 20 Jun 2011 02:59:42 +0000 http://www.leanblog.org/?p=6804#comment-21979 Online kanban tools like LeanKit Kanban (I'm part of the LeanKit team), Agile Zen, and Kanbanery make it much easier for a team of knowledge workers (like marketing, accounting, sales, lawyers, etc.) to adopt kanban and then adapt it as they learn and evolve their processes. This is especially true for distributed teams. Combining electronic kanban with ever-cheaper large touchscreens and mobile devices gives you the best of physical kanban at the team level plus vastly more capability for enterprise kanban. www.leankitkanban.com www.agilezen.com www.kanbanery.com www.agilescout.com for more options Online kanban tools like LeanKit Kanban (I’m part of the LeanKit team), Agile Zen, and Kanbanery make it much easier for a team of knowledge workers (like marketing, accounting, sales, lawyers, etc.) to adopt kanban and then adapt it as they learn and evolve their processes. This is especially true for distributed teams. Combining electronic kanban with ever-cheaper large touchscreens and mobile devices gives you the best of physical kanban at the team level plus vastly more capability for enterprise kanban.

http://www.leankitkanban.com
http://www.agilezen.com
http://www.kanbanery.com
http://www.agilescout.com for more options

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]]> By: links for 2011-02-18 | Michael Ong | On9 Systems http://www.leanblog.org/2010/06/guest-post-dont-market-without-your-kanban/#comment-18419 links for 2011-02-18 | Michael Ong | On9 Systems Sat, 19 Feb 2011 00:26:33 +0000 http://www.leanblog.org/?p=6804#comment-18419 [...] Guest Post: Don’t Market Without Your Kanban — Lean Blog (tags: kanban marketing sales) [...] [...] Guest Post: Don’t Market Without Your Kanban — Lean Blog (tags: kanban marketing sales) [...]

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]]> By: Dont Market Without Your Kanban : Lean Six Sigma Marketing http://www.leanblog.org/2010/06/guest-post-dont-market-without-your-kanban/#comment-11747 Dont Market Without Your Kanban : Lean Six Sigma Marketing Fri, 23 Jul 2010 05:11:25 +0000 http://www.leanblog.org/?p=6804#comment-11747 [...] Don’t Market without your Kanban [...] [...] Don’t Market without your Kanban [...]

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]]> By: Joseph T. Dager http://www.leanblog.org/2010/06/guest-post-dont-market-without-your-kanban/#comment-11742 Joseph T. Dager Fri, 23 Jul 2010 02:29:51 +0000 http://www.leanblog.org/?p=6804#comment-11742 I apologize Rob for the delay. I checked back for a couple of days and did not notice the comment, I guess. The Kanban is about managing and placing limits on your work in process. If you would consider the typical marketing cycle as a prospect moves from one stage to another, you imagine it as step by step process and certain events taking place within that stage. With a Kanban method you have certain trigger points for each stage or even a phase within that stage allowing one marketing effort to pull from the previous. The method would also limit the number of prospects within that cycle so that the proper amount could be managed or more importantly satisfied! Autoresponder and Ezines seem to have unlimited numbers that can be applied to them. But as you increase those numbers, you WIP) typically conversion rates between the steps decrease as a result of appealing to a broader audience. If you conversion rates decrease for example between ezine sign-up and webinar attendance it may be a time to split the Kanban into 2 separate swim lanes (giving the customer the choice at sign-up is one way) segmenting and having a separate auto-responder for the 2 groups and even webinar. The Marketing Kanban is simply a visual execution tool to manage your WIP. Google Marketing Kanban 101, 102, etc. for short videos of each. I apologize Rob for the delay. I checked back for a couple of days and did not notice the comment, I guess.

The Kanban is about managing and placing limits on your work in process.

If you would consider the typical marketing cycle as a prospect moves from one stage to another, you imagine it as step by step process and certain events taking place within that stage. With a Kanban method you have certain trigger points for each stage or even a phase within that stage allowing one marketing effort to pull from the previous. The method would also limit the number of prospects within that cycle so that the proper amount could be managed or more importantly satisfied!

Autoresponder and Ezines seem to have unlimited numbers that can be applied to them. But as you increase those numbers, you WIP) typically conversion rates between the steps decrease as a result of appealing to a broader audience. If you conversion rates decrease for example between ezine sign-up and webinar attendance it may be a time to split the Kanban into 2 separate swim lanes (giving the customer the choice at sign-up is one way) segmenting and having a separate auto-responder for the 2 groups and even webinar.

The Marketing Kanban is simply a visual execution tool to manage your WIP. Google Marketing Kanban 101, 102, etc. for short videos of each.

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]]> By: Dont Market Without Your Kanban : Product Marketing System http://www.leanblog.org/2010/06/guest-post-dont-market-without-your-kanban/#comment-11594 Dont Market Without Your Kanban : Product Marketing System Wed, 21 Jul 2010 04:49:05 +0000 http://www.leanblog.org/?p=6804#comment-11594 [...] Don’t Market without your Kanban [...] [...] Don’t Market without your Kanban [...]

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]]> By: Don’t Market Without Your Kanban :: Business901 http://www.leanblog.org/2010/06/guest-post-dont-market-without-your-kanban/#comment-11438 Don’t Market Without Your Kanban :: Business901 Mon, 12 Jul 2010 04:06:51 +0000 http://www.leanblog.org/?p=6804#comment-11438 [...] Don’t Market without your Kanban [...] [...] Don’t Market without your Kanban [...]

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]]> By: Rob Worth http://www.leanblog.org/2010/06/guest-post-dont-market-without-your-kanban/#comment-11119 Rob Worth Mon, 28 Jun 2010 08:50:14 +0000 http://www.leanblog.org/?p=6804#comment-11119 Joe, Can you explain where the kanban comes in? I understand kanban as a mechanism to pull work to a step in a process, from the proceeding step. Can you explain how the autoresponder step pulls from the ezine signup for example? Thanks, Rob Worth Joe,

Can you explain where the kanban comes in? I understand kanban as a mechanism to pull work to a step in a process, from the proceeding step. Can you explain how the autoresponder step pulls from the ezine signup for example?

Thanks,

Rob Worth

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