Comments on: Only 11 Minutes of Value in an NFL Game? http://www.leanblog.org/2010/01/only-11-minutes-of-value-in-an-nfl-game/ Mark Graban's leanblog.org - Lean Healthcare, Lean Thinking, Lean Manufacturing, Toyota Production System Fri, 10 Feb 2012 10:01:31 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Preston http://www.leanblog.org/2010/01/only-11-minutes-of-value-in-an-nfl-game/#comment-6944 Preston Tue, 19 Jan 2010 18:38:44 +0000 http://www.leanblog.org/?p=4570#comment-6944 Is the customer (for the purpose of determining VA) the party paying you? I think we need to follow the distribution channel. Or better yet apply the 5 whys by asking why is the customer paying you. The network is paying the NFL for content that will attract many viewers of a certain demographic. Why does the network want veiwers? So they can sell ads to their customers. Television, magazines, and internet sites rely on a model that subsidizes the delivery of content to an audience by selling that audience's attention to advertisers. In each situation the VA is created by the ability to attract the audience. Without the audience the system collapses. Sam Donaldson had better think of himself as delivering news and audience wants. The NFL had better deliver an experience the fan wants (and they do this extremely well, to the detriment of delivering pure sport). And the nurse must deliver care that heals the patient which, as Mark said in the OP, includes the holistic elements of patient care. Is the customer (for the purpose of determining VA) the party paying you? I think we need to follow the distribution channel. Or better yet apply the 5 whys by asking why is the customer paying you. The network is paying the NFL for content that will attract many viewers of a certain demographic. Why does the network want veiwers? So they can sell ads to their customers. Television, magazines, and internet sites rely on a model that subsidizes the delivery of content to an audience by selling that audience’s attention to advertisers. In each situation the VA is created by the ability to attract the audience. Without the audience the system collapses.

Sam Donaldson had better think of himself as delivering news and audience wants. The NFL had better deliver an experience the fan wants (and they do this extremely well, to the detriment of delivering pure sport). And the nurse must deliver care that heals the patient which, as Mark said in the OP, includes the holistic elements of patient care.

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]]> By: Mark Graban http://www.leanblog.org/2010/01/only-11-minutes-of-value-in-an-nfl-game/#comment-6943 Mark Graban Tue, 19 Jan 2010 18:00:29 +0000 http://www.leanblog.org/?p=4570#comment-6943 I hope Sam Donaldson was only joking. How sad if his sense of purpose had been beaten down to that level. I hope Sam Donaldson was only joking. How sad if his sense of purpose had been beaten down to that level.

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]]> By: Brian Buck http://www.leanblog.org/2010/01/only-11-minutes-of-value-in-an-nfl-game/#comment-6942 Brian Buck Tue, 19 Jan 2010 17:38:52 +0000 http://www.leanblog.org/?p=4570#comment-6942 Jeff, I like how you question who the customer is. My degree is in communication and I saw a video where we learned that a TV program is to fill the blank spot between commercials. I went to a symposim where Sam Donaldson told the audiance he is a cookie salesman and had to make the news interesting enough where viewers would tune in and see the commercial for cookies. Another thought about who the customer is. If you are a fan of the home-team and the opposing team scores a point, that is not very value added for you! .-= Brian Buck´s last blog ..<a href="http://passthebuck.wordpress.com/2010/01/11/presentation-secrets-of-steve-jobs/" rel="nofollow">Presentation Secrets Of Steve Jobs</a> =-. Jeff, I like how you question who the customer is.

My degree is in communication and I saw a video where we learned that a TV program is to fill the blank spot between commercials. I went to a symposim where Sam Donaldson told the audiance he is a cookie salesman and had to make the news interesting enough where viewers would tune in and see the commercial for cookies.

Another thought about who the customer is. If you are a fan of the home-team and the opposing team scores a point, that is not very value added for you!
.-= Brian Buck´s last blog ..Presentation Secrets Of Steve Jobs =-.

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]]> By: Jennifer Cerny http://www.leanblog.org/2010/01/only-11-minutes-of-value-in-an-nfl-game/#comment-6940 Jennifer Cerny Tue, 19 Jan 2010 16:05:20 +0000 http://www.leanblog.org/?p=4570#comment-6940 This is a great example of the importance of defining value from the perspective of the customer. Check out this old article from the Boston Globe that has a nice graphical representation of the value in a Celtics vs Lakers game for another good example. http://www.boston.com/interactive/graphics/20090308_fanexperience/ This is a great example of the importance of defining value from the perspective of the customer. Check out this old article from the Boston Globe that has a nice graphical representation of the value in a Celtics vs Lakers game for another good example. http://www.boston.com/interactive/graphics/20090308_fanexperience/

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]]> By: Preston http://www.leanblog.org/2010/01/only-11-minutes-of-value-in-an-nfl-game/#comment-6916 Preston Mon, 18 Jan 2010 17:22:25 +0000 http://www.leanblog.org/?p=4570#comment-6916 Try VA analysis on chess! Try VA analysis on chess!

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]]> By: Ron Pereira http://www.leanblog.org/2010/01/only-11-minutes-of-value-in-an-nfl-game/#comment-6915 Ron Pereira Mon, 18 Jan 2010 17:10:40 +0000 http://www.leanblog.org/?p=4570#comment-6915 Man, I can't believe I am so late to the party... I mean with the Rose Bowl Champion Buckeyes being mentioned more than once I have no excuse! Please accept my apology! This is actually a great topic to show how value is often difficult, if not impossible, to quantify. But, Mark, I need to challenge you... I mean come on... you knocked field goals a few comments up after your team attempted the gutsiest (spell?) fake FG of all time? Had they converted that play for a TD I bet you'd love FG's, no? ;-) .-= Ron Pereira´s last blog ..<a href="http://feedproxy.google.com/~r/lssacademy/nNHZ/~3/-Aja47Nijro/" rel="nofollow">Going Analog</a> =-. Man, I can’t believe I am so late to the party… I mean with the Rose Bowl Champion Buckeyes being mentioned more than once I have no excuse! Please accept my apology!

This is actually a great topic to show how value is often difficult, if not impossible, to quantify.

But, Mark, I need to challenge you… I mean come on… you knocked field goals a few comments up after your team attempted the gutsiest (spell?) fake FG of all time?

Had they converted that play for a TD I bet you’d love FG’s, no? ;-)
.-= Ron Pereira´s last blog ..Going Analog =-.

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]]> By: Chris http://www.leanblog.org/2010/01/only-11-minutes-of-value-in-an-nfl-game/#comment-6913 Chris Mon, 18 Jan 2010 16:27:59 +0000 http://www.leanblog.org/?p=4570#comment-6913 I must say I like calling ALL of the time spent in a patient room as Value Added. As the patient (or relative), you really don't want to see the nurse rush in take a couple of quick vitals, shove a pill at you, and rush out again... The old saying, "Haste makes waste" comes to mind. I must say I like calling ALL of the time spent in a patient room as Value Added. As the patient (or relative), you really don’t want to see the nurse rush in take a couple of quick vitals, shove a pill at you, and rush out again… The old saying, “Haste makes waste” comes to mind.

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]]> By: Joe Ely http://www.leanblog.org/2010/01/only-11-minutes-of-value-in-an-nfl-game/#comment-6891 Joe Ely Mon, 18 Jan 2010 01:32:56 +0000 http://www.leanblog.org/?p=4570#comment-6891 Mark, thanks for the shoutout. We can debate, to no good end, the value in a football game. What we can't (or shouldn't) debate is the proportion of value we deliver, daily, in our own organizations. Which was my point in my post. Not to mention a nod to my wife...as you did to yours, Mark! Go Colts!! .-= Joe Ely´s last blog ..<a href="http://feedproxy.google.com/~r/blogspot/pCfm/~3/DvrGev4faLE/value-adding-on-first-and-ten.html" rel="nofollow">Value Adding on First and Ten</a> =-. Mark, thanks for the shoutout.

We can debate, to no good end, the value in a football game.

What we can’t (or shouldn’t) debate is the proportion of value we deliver, daily, in our own organizations. Which was my point in my post.

Not to mention a nod to my wife…as you did to yours, Mark!

Go Colts!!
.-= Joe Ely´s last blog ..Value Adding on First and Ten =-.

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]]> By: Mark Graban http://www.leanblog.org/2010/01/only-11-minutes-of-value-in-an-nfl-game/#comment-6890 Mark Graban Mon, 18 Jan 2010 00:57:52 +0000 http://www.leanblog.org/?p=4570#comment-6890 Joe Ely also blogged about this today: http://lnbg.us/52 Joe Ely also blogged about this today:

http://lnbg.us/52

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]]> By: Mark Graban http://www.leanblog.org/2010/01/only-11-minutes-of-value-in-an-nfl-game/#comment-6889 Mark Graban Mon, 18 Jan 2010 00:40:03 +0000 http://www.leanblog.org/?p=4570#comment-6889 I bet the increased use of instant reply and coaches challenges is responsible for the decrease in percentage. More opportunities to deliver ads to consumer eyeballs. Ugh. I bet the increased use of instant reply and coaches challenges is responsible for the decrease in percentage. More opportunities to deliver ads to consumer eyeballs. Ugh.

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