Another Hospital Ad About Patient Safety – Not Sure I Like This One
I blogged recently about a radio ad from the Detroit Medical Center trumpeting their technology and patient safety efforts.
In my further travels, I saw this billboard (from a hospital that’s a competitor of a client… and no, I won’t tell you who or where).
So the hospital declares itself “Safe”? That sounds like a bit of an absolute, doesn’t it? Does that mean perfectly safe or even “Six Sigma Safe”? Their competitor, my client, has won the same award FOUR years in a row (not because of Lean and not because of anything I did).
Does the hospital with the billboard mean to say they are “less safe than the other” or “safer but more recently so?” It seems like it would be a lawyer’s field day if something went the least bit wrong (which is likely in the typical hospital)…. “but you said you were SAFE”!!!!!
For such a serious topic, it’s a pretty meaningless billboard, don’t you think? Or am I over thinking this?
I tend to agree with Paul O’Neill’s statement in the video “Good News: How Hospitals Heal Themselves” that patient safety and quality should NOT be a differentiator amongst even competing hospitals. Safety and quality should be a given (it’s not) and it should have uniformly high levels — all of the patients at each hospital deserve as much.
Please check out my main blog page at www.leanblog.org
The RSS feed content you are reading is copyrighted by the author, Mark Graban.
, , , on the author’s copyright.