Comments on: This UPS Ad Has it Backwards http://www.leanblog.org/2008/03/this-ups-ad-has-it-backwards/ Mark Graban's leanblog.org - Lean Healthcare, Lean Thinking, Lean Manufacturing, Toyota Production System Thu, 09 Feb 2012 22:59:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Anonymous http://www.leanblog.org/2008/03/this-ups-ad-has-it-backwards/#comment-3347 Anonymous Sat, 29 Mar 2008 01:34:00 +0000 http://leanblog.bigbigdesign.net/2008/03/this-ups-ad-has-it-backwards/#comment-3347 Good point, anonymous, probably not a "mistake." Why rile up the basketball-watching masses about their jobs being shipped overseas? Why run their noses in it, eh? Good point, anonymous, probably not a “mistake.” Why rile up the basketball-watching masses about their jobs being shipped overseas? Why run their noses in it, eh?

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]]> By: Anonymous http://www.leanblog.org/2008/03/this-ups-ad-has-it-backwards/#comment-3346 Anonymous Sat, 29 Mar 2008 00:59:00 +0000 http://leanblog.bigbigdesign.net/2008/03/this-ups-ad-has-it-backwards/#comment-3346 There are things that are shipped from the US to China every single day. Boatloads of stuff. Just because they ship more here than we ship there doesn't make UPS stupid or wrong. There are things that are shipped from the US to China every single day. Boatloads of stuff. Just because they ship more here than we ship there doesn’t make UPS stupid or wrong.

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]]> By: Joey Woodall http://www.leanblog.org/2008/03/this-ups-ad-has-it-backwards/#comment-3345 Joey Woodall Fri, 28 Mar 2008 17:13:00 +0000 http://leanblog.bigbigdesign.net/2008/03/this-ups-ad-has-it-backwards/#comment-3345 Can you imagine the effects on UPS's public image if they did show the packages coming to the US? I think most executives watching the NCAA Tourney new very well that they can go the other way just as easily. By having the US as a central point, they appear to be helping the problem of imbalanced trade, while simultaneously planting their seed into the mind of the exec that wants to import. There is absolutely no truth in advertising, just spin. Can you imagine the effects on UPS’s public image if they did show the packages coming to the US? I think most executives watching the NCAA Tourney new very well that they can go the other way just as easily. By having the US as a central point, they appear to be helping the problem of imbalanced trade, while simultaneously planting their seed into the mind of the exec that wants to import. There is absolutely no truth in advertising, just spin.

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]]> By: Anonymous http://www.leanblog.org/2008/03/this-ups-ad-has-it-backwards/#comment-3343 Anonymous Fri, 28 Mar 2008 15:04:00 +0000 http://leanblog.bigbigdesign.net/2008/03/this-ups-ad-has-it-backwards/#comment-3343 The ad isn't right for this decade, maybe, but it is possible to sell to China in a few years. Currency changes alone have swung the balance more than 8% in the last year. Vietnam is supposedly the new cheap labor. The dollar drop is killing our usual mode of operation, but it opens up a whole new list of customers if you are watching. The ad isn’t right for this decade, maybe, but it is possible to sell to China in a few years. Currency changes alone have swung the balance more than 8% in the last year. Vietnam is supposedly the new cheap labor. The dollar drop is killing our usual mode of operation, but it opens up a whole new list of customers if you are watching.

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