For some context, here are my complaints about UPS ads from earlier today and from last year.
Thanks to the “create your own whiteboard” feature on the UPS website, I created this Lean Message. Check it out:
Click this link for an animated version (as long as UPS doesn't pull it for being “objectionable” content.
Much better than their messages pushing offshoring and overseas suppliers… expedited with overnight global shipping. Of course UPS should be trying to sell global shipping, that's the business they are in. The ads still bug me. I just hope corporate executives aren't having their sourcing decisions and supply chain strategies influenced by stuff like this.
What do you think? Please scroll down (or click) to post a comment. Or please share the post with your thoughts on LinkedIn – and follow me or connect with me there.
Did you like this post? Make sure you don't miss a post or podcast — Subscribe to get notified about posts via email daily or weekly.
Check out my latest book, The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation:
