A Leaner Message Delivered by UPS

For some context, here are my complaints about UPS ads from earlier today and from last year.

Thanks to the “create your own whiteboard” feature on the UPS website, I created this Lean Message. Check it out:

Click this link for an animated version (as long as UPS doesn’t pull it for being “objectionable” content.

The “story board”, Part 1:

Part 2:

And the Big Finish:

Much better than their messages pushing offshoring and overseas suppliers… expedited with overnight global shipping. Of course UPS should be trying to sell global shipping, that’s the business they are in. The ads still bug me. I just hope corporate executives aren’t having their sourcing decisions and supply chain strategies influenced by stuff like this.

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Mark Graban's passion is creating a better, safer, more cost effective healthcare system for patients and better workplaces for all. Mark is a consultant, author, and speaker in the "Lean healthcare" methodology. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. His most recent project is an book titled Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also the VP of Improvement & Innovation Services for the technology company KaiNexus.

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