Kevin Meyer, over at Evolving Excellence, gets credit for finding this first. I guess this was just a “preview” of the ad, ala a movie trailer, not the actual ad:
My comment, posted over there:
After actually viewing the ad twice, I’m dumbfounded. It’s depressing. For one, the ad is inaccurate, it looks like a final assembly area and that’s NOT heavy robotic (as welding would be). Second, it’s just sad… after watching what happened to that robot, I wondered how many actual human GM employees (or former employees) have been driven into bad jobs, depression, or suicide because of what GM did to them (see: Flint, Michigan). That ad is disgusting. Even as the son of a 37-year GM employee (and former GM employee, myself) who gets a nice discount on GM cars, that ad makes me want to say “to hell with them” and never buy GM again.
If you want to accuse me of being humorless, go right ahead.
Ads are supposed to either 1) sell product or 2) advance the image of the brand (which helps sell product). How does this ad do either?
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