GM to back off on Incentives
Auto incentives… bribing people to buy the car they didn’t exactly want, but you built anyway.
“As part of General Motors’ new brand strategy, the company will avoid rebates and other one-time discounts…”
The punchline — this article is from 1996. It was Chairman Jack Smith in the quote, not 2006 CEO Rick Wagoner.
The more things change, the more things stay the same. Overproduction is still overproduction. GM still can’t wean themselves off of incentives.