Here’s some not-so-interesting news that I believe indicates not being focused on the customer and the subsequent focus on waste elimination. Harley-Davidson is changing their ticker symbol on Wall Street from HDI to HOG. Read the press release here.
How is this an improvement, really? Were people trying to buy Harley stock, but couldn’t guess the ticker symbol? Will the listing on the stock section of the newspaper double as an ad that sells more motorcycles? Will stockholders pay more for their stock, or riders more for their bikes?
Let’s look at it from the waste standpoint. Think of all the systems, websites, individual portfolios, news feeds and so on built around the ticker symbol HDI. All of that has to change. Information will be lost. Delays and confusion will occur. People manually must change systems. Waste, waste, waste. Not a value-added task in there.
I get worried when companies seem to have more time to spend on their ticker symbol and annual reports than they do on the customer and producing great product with the least amount of waste. This isn’t the only example, by any stretch of the imagination. What’s your favorite example?
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