Mark Graban's leanblog.org - Lean Healthcare, Lean Hospitals, Healthcare Kaizen, Lean Thinking, Lean Manufacturing, Toyota Production System

Exxonmobil focuses on Product, Not solutions?

USATODAY.com – Gas companies’ record profits take toll on average Americans:

“‘We’re an oil and gas company,’ Exxon spokesman Dave Gardner says.”

It seems that Exxonmobil is not being customer focused, nor are they being “solution focused”, as the new Womack and Jones book, Lean Solutions, might suggest.

As a customer, we want to get from Point A to Point B and need something to fuel our vehicle. In this day and era, that fuel is gasoline. Is Exxonmobil being pragmatic or dogmatic? Are other energy companies, like BP, who talk about alternate technologies, going to be more successful down the road?

Don’t be the type of company that says something like “We’re a rotary telephone company.” Lean is great, but you also have to be customer focused. Building the leanest (or six-sigma) rotary telephone won’t get you anywhere.

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Mark Graban's passion is creating a better, safer, more cost effective healthcare system for patients and better workplaces for all. Mark is a consultant, author, and speaker in the "Lean healthcare" methodology. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. His most recent project is an book titled Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also the VP of Improvement & Innovation Services for the technology company KaiNexus.

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