Detroit News on Toyota: "Relentless"
Interesting “state of Toyota” article by the Detroit News.
Like a great tanker holding its course through stormy seas, Toyota Motor Corp. is gaining share in the world’s most competitive markets and steaming ahead with new technology. Already the world’s richest automaker, it is on track to become the largest.
With General Motors Corp. losing ground in its home market, Toyota’s path to the top seems unobstructed.
Yet Toyota’s top managers aren’t satisfied.
Ah, continuous improvement!!
After outlining the company’s strengths and weaknesses, new Chief Executive Katsuaki Watanabe glumly concluded, “There’s still room for improvement.”
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