Detroit Free Press Headline Writer Disagrees with Consumer Reports, Apparently

by Mark Graban on October 27, 2005 · 0 comments

Article Link –> “Asian vehicles rank low in survey”

Or do they? You can’t accuse the media for being biased toward Toyota in this case. It is the Detroit Free Press, after all, though. The headline clearly doesn’t match the text of the article, where the list of “Most Reliable 2006 Models” includes only TWO cars from Ford and GM, out of about 30 on the list. The list is full of Honda, Toyota, Mazda, Lexus, Infiniti, etc. There are a million ways to measure vehicle quality, but is there a way of measuring headline quality?

“Asian models rank low” means a few Nissans are “among the least reliable.” Toyota Avalon, Acura RL, and Honda Odyessy are “average”. That “average” is dragged down by the European models, as well as Ford and GM.

That’s like saying “Chicago Sports Teams Rank Low” because the Cubs, Bears, and Bulls stink.

Mark Graban 2011 Smaller Detroit Free Press Headline Writer Disagrees with Consumer Reports, Apparently leanAbout LeanBlog.org: Mark Graban is a consultant, author, and speaker in the “lean healthcare” methodology, focused on improving quality and patient safety, improving access, reducing costs, and fully engaging healthcare professionals. He is also the Chief Improvement Officer for KaiNexus.


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