It seems like Chairman Okuda and President Cho keep going back and forth on this in the media. Okuda has said twice now that Toyota should consider increasing prices to help GM and Ford, while Cho said basically “no, the markets set prices for us.”
Thanks for reading! I’d love to hear your thoughts. Please scroll down to post a comment. Click here to be notified about posts via email. Learn more about Mark Graban’s speaking, writing, and consulting.